Glossary of How To Rank #1 On Google

How to Rank #1 on Google – [Glossary]

  • A few popular & common terms used in the SEO & SEM world are explained.
        • SEO = Search Engine Optimization
        • SEM = Search Engine Marketing
  • In order to learn the techniques, we need to first understand the definition of some commonly used terms.
  • Learning how to Rank #1 on Google has lots of value and everyone with online presence should at least know the basics.

Below you will find some common terms used:


1. Anchor text: The text used to link to other pages.


2. Backlinks: Or “inbound links” are links from other websites that lead to yours.


3. Black hat techniques: Tactics used to improve your website’s visibility on Google in ways that violate Google’s quality guidelines and usually result in a penalty.


4. Bots: Also known as “crawlers” or “spiders” are search robots that scan content on webpages throughout the Internet.


5. Bounce rate: The percentage of users that leave a website after viewing just one page.


6. Caching: A saved version of your web page for future use.


7. Click-through rate: The ratio of clicks to impressions.


8. Crawling: The process of collecting data from the internet by search engine bots (crawlers).


9. CSS: A Cascading Style Sheet (CSS) is the code that makes a website look a certain way (ex: fonts and colors).


10. DA: Domain Authority (DA) is a metric used to predicts a website’s “strength”, quality and reliability.


11. Deindexed: When a webpage or website is removed from search engine rankings.


12. Header tags: HTML tags used to separate headings and subheadings on a webpage.


13. HTML: HyperText Markup Language (HTML) is a markup language used to create web pages.


14. Image compression: A process that makes image files smaller without degrading the quality so the webpages load faster.


15. Indexing: The process of adding pages from a website to a search engine’s database by crawlers.


16. Internal links: Links from one page on your website to another page on your website.


17. Keyword Difficulty: A score and metric of how difficult it would be for a site to outrank their competitors for a particular keyword.


18. Lazy loading: Delaying the loading of an object (such as an image) until it’s needed, often done to make web pages load faster.


19. Link building: The process of getting links from other websites to your website with the purpose of improving your search engine’s ranking.


20. Link Juice: The value or authority that can be passed from one page or site to another through links.


21. Local queries: A search question that is distinguished from other searches by a particular location like “Restaurants in LA”.


22. Long-tail keywords: Longer and more specific queries that have lower search volumes but are easier to rank for.


23. Minification: The process of removing unnecessary or redundant code/data without altering its functionality.


24. Navigation: A list of links that help visitors navigate to other pages on your site.


25. Organic: Appearing on a Search Engine Results Page (SERP) without paying for ads.


26. Page speed: Metric that shows how fast a webpage loads.


27. Pages per session: Number of web pages the user visits during a session on your website.


28. Pruning: Selectively removing low-quality pages in order to increase the quality of the site.


29. Qualified traffic: Users who visit your website that are most likely to turn into customers.


30. Query: Words typed into the search bar.


31. Ranking: The position of a Web page for a specific term in a Search Engine Result Page.


32. Referral Traffic: Visits sent to a website from another site.


33. Responsive design: Web design that adapts and looks good on all devices (including mobile).


34. Scraping: The process of using bots to extract content and data from another website.


35. Search traffic: Visits sent to a website from search engines.


36. Search volume: Number of times a term or word is searched for.


37. SERP: Search Engine Results Page (SERP) is a page that a search engine shows after entering a query.


38. Thin content: Content that adds little-to-no value to the visitor.


39. Time on page: The average time a visitor spends on a page.


40. Title tag: An HTML element which gives a webpage a specific title and is displayed in browser tabs and search results.


41. Traffic: Number of users visiting a website.


42. White hat: Search Engine Optimization practices that are aligned with search engine rules & guidelines.